Good Morning America is Heading to Asheville! Don’t Miss the Action

Picture this—a crisp spring morning in the heart of the Blue Ridge Mountains. The sun peeks over the horizon, casting a golden glow on Asheville’s vibrant hills and bustling community. The familiar energy of Asheville, with its blend of creativity, resilience, and southern charm, will soon be shared with millions across the nation—live on Good Morning America

Yes, you heard that right. On Thursday, March 27, 2025, Good Morning America will host a live taping open to the public at Highland Brewing (12 Old Charlotte Highway). Nestled amidst the rolling beauty of Asheville, Highland Brewing is the perfect backdrop to showcase our remarkable city’s innovation, triumph, and steadfast spirit.

This is your chance to share your pride for Asheville and be part of a historic event that salutes our community’s heart and resilience. And here’s everything you need to know to join in on the celebration. 

Why Asheville? 

There’s no place quite like Asheville. Known for its eclectic blend of art, music, cuisine, and outdoor beauty, the city is more than just a destination—it’s a feeling.

But Asheville hasn’t just been about scenic views and cultural adventures. Over the years, it’s become a testament to strength and community. From local businesses bouncing back stronger than ever to individuals coming together to uplift neighbors, Asheville is the embodiment of resilience. 

Good Morning America is not just visiting; they’re coming to shine a light on these stories - the stories of resilience, recovery after Hurricane Helene, the stories of Asheville Strong and to send a message to the country that Asheville is healthy and ready to welcome visitors to continue pumping dollars into the local recovery efforts!

Asheville City Hall, showcasing its distinctive art deco design with a beautifully tiled dome and scenic surroundings.

What to Expect from GMA’s Live Taping

This isn’t just any Thursday morning; it’s a chance for you to be front and center as Asheville takes the national stage. Expect to see some of your favorite GMA anchors mixing with the crowd, engaging in heartfelt conversations, and showcasing everything that makes Asheville one of the most inspiring places in the nation. 

Plus, it’s an opportunity to lend your voice (and your smile!) to share what Asheville means to you. Bring your signs, creativity, and stories to highlight your business, organization, or personal connection with this incredible city. 

Join your favorite GMA anchors as they showcase what makes Asheville special. | 📷: Good Morning America

How to Attend 

Everyone is welcome to attend! All you need to do is sign up in advance for this unforgettable occasion. Spots are limited, so click the link below to secure your place at the taping!

👉 Sign Up Here to Join the Audience 

Tips for the Best Experience 

To make the most of your day at Highland Brewing and the live taping, here are a few tips to prepare: 

  • Dress for Asheville weather and to show your pride. Think layers and colors that show off your local pride or favorite Blue Ridge-inspired style. 

  • Plan to arrive early for parking and check-in. The earlier you get there, the more likely you’ll land a great spot in the crowd. 

  • Bring your best Asheville-style sign, whether you’re proudly displaying your love for our breweries, local art, or tell the story about your favorite local business. 

  • Most importantly? Bring your enthusiasm to help show the world how vibrant and open Asheville is for tourism and business.   

Highland Brewing in Asheville, NC, set as the taping location for Good Morning America on March 27, 2025.

Good Morning America is going live from Highland Brewing in Asheville! 🍻 Join the excitement on March 27, 2025, as GMA showcases the heart of the city. | 📷: Highland Brewing

A Toast to Asheville at Highland Brewing

It’s no coincidence that GMA chose Highland Brewing as the venue for this special broadcast. Highland Brewing is more than just a brewery; it’s a symbol of Asheville’s innovation and craftsmanship. Known for its award-winning craft beers, community-focused spirit, and stunning venue space, Highland Brewing embodies everything we love about Asheville. 

A stunning aerial view of downtown Asheville at sunset, showcasing the city's vibrant streets, modern buildings, and breathtaking mountain backdrop.

A beautiful sunset in downtown Asheville complete with that signature Blue Ridge Mountain view.

Why Your Participation Matters 

This isn’t just a broadcast; this is an opportunity to rewrite Asheville’s story for a national audience. By taking part in this event, you’ll help send a loud and clear message to viewers across the country—Asheville is ready to welcome you with open arms and unforgettable experiences. 

Your presence demonstrates the strength and unity of our city, the dedication of our businesses, and the unwavering warmth of our people. Together, we’ll show the resilience Asheville thrives on and its boundless offerings for travelers and dreamers alike. 

See You There! 

Don’t miss this opportunity to be part of history as Asheville steps into the national limelight. Sign up today, grab your favorite Asheville garb, and make plans to attend Good Morning America’s live taping at Highland Brewing on March 27, 2025. 

And one last favor—if you’re as excited about this as we are, spread the word! Share this post with your family, friends, and neighbors and tag us @ashevilleelevated

Here’s to Asheville, to resilience, and to the boundless beauty and strength of our community. We can’t wait to see you there!

Look at how Asheville has risen—stronger, more vibrant, and ready to shine on the national stage!

Good vibes, great brews, and even better company! Highland Brewing’s outdoor scene is the perfect spot to kick back, relax, and soak in the best of Asheville. | 📷: Highland Brewing

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